DROP 01 · MADE FOR PEOPLE WHO REMEMBER WHEN THE INTERNET MADE NOISE
Drop 01 / 44 pieces

Before everything was recommended.

Modern classics, graphic tees and accessories built on culture, instinct and a healthy suspicion of anything called “must-have.”

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Shop the world

Pick your lane.

Twenty-seven apparel pieces, fourteen tees, three accessories. No infinite scroll into oblivion.

Drop 01 / Selected

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Campaign 01

Modern classic.
No algorithm required.

Three generations of taste, one very questionable relationship with cordless phones.

The idea

Graphic tees are back.

Not in the “ironic trucker hat” way. In the “we already survived this trend once” way.

Studio / real bodies.

Clothes on women with ages, proportions and personalities. Revolutionary, apparently.

Out in the world.

Montreal streets, coffee, sidewalks, actual weather. No empty beige cyclorama required.

AI generates options. Taste decides what belongs.

Seen in the wild.

Creator-native, awkwardly framed, sometimes badly lit. In other words: believable.

Drop 01 / Complete collection

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Build a look first, then browse all 44 pieces and every released colorway.

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TIR_CHECKOUT.EXE
:(

OUT OF ORDER.
By design.

We’re sorry, but this checkout is only a demo. The taste is real. The transaction is not.

Want a site like this? Visit tasteisrequired.com← Return to the collection
EST. BEFORE IT WAS COOL.
Taste Is Required.

Build the world.
Keep the author.

Technology can multiply the options. Judgment still decides what belongs. TIR is a wardrobe and culture project for people who can tell the difference.

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TIR monogramDrop 01
2026
The operating system

Quality.
Culture.
Experience.

Not nostalgia for its own sake. The things that lasted did so because somebody had standards.

taste is required.
01 / BUILT THEN.
BUILT NOW.
02 / REAL ONES
KNOW.
03 / NOT FOR
EVERYONE.
Campaign transmission / 01

In motion.

Imperfect framing. Good instincts. No algorithm required.

01 / INSTINCT OVER INPUT
02 / THE FIT HAS A MEMORY
taste knows.TIR monogramtaste decides.